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Tech Giants and Others Pooling Resources to Support Small Businesses’ Use of...
Big name tech companies including Facebook, Google, Square, SalesForce, Chase Bank, and many others are offering the knowledge they have acquired on the way up to small businesses that might not be...
View ArticleBuilding a Local Stack: The Rise of ‘SMB OS’
Walking the Streets of New York — the embodiment of SMB density — I was recently reminded of local’s next primary battleground: The SMB Operating System (SMB OS). The idea is that local’s true...
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The Shift in B2SMB: It’s All About Platforms
Businesses selling services to SMBs — a category we call “B2SMB” — currently bring in $500 billion a year. But major changes can be anticipated as the market shifts away from media towards cloud...
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SMB Index: August a Flat Month for Local Stocks
This monthly feature from SurePath Capital Partners looks at the relative optimism about a range of public companies working with SMB clients. Follow the SurePath SMB Index in real time by clicking...
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The Impending HTTPstrophe — And What it Means for Local Businesses
In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us...
View Article‘SMB OS’: Expanding the Local Pie
Local has a new battleground: the SMB operating system (SMB OS). The idea is that the opportunity isn’t SMB advertising — a primary focus thus far — but all business functions. It more holistically...
View ArticleWhat Alignable’s New Trust Ratings Mean for Loyalty Vendors
Loyalty and rewards vendors are among the least trusted categories of companies serving the small business community, according to a new report by Alignable released just this morning. Based on the...
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Follow-Up Thoughts on the SMB Marketing/Operations Universe
David: Happy Valentine’s Day, Mike. Hope you got some good R&R in with your actual valentine on the California Coast after Street Fight Summit West a couple weeks ago. Mike: I always love the coast...
View ArticleTop 5 CRO Tools That Will Increase Conversions for Your Small Business
As a small business, one of your goals should be a clear, compelling, and effective digital marketing strategy. One element of digital marketing that most overlook is conversion rate optimization (also...
View ArticleFisherman Pioneers the No-Effort Web for Small Businesses
You don’t need to be an SEO aficionado to understand that, despite all the tools on the market helping small businesses craft websites, the problem has yet to be completely solved. Just Google your...
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